Sunday, March 20, 2011

Continually Make Sure to properly Fulfill Incentives for Surveys!

are you utilizing surveys like a means of gathering data and researching the market? Nowadays many marketers attempt to do this at some time and other, and it can really be quite useful. But you will find problems that can arise too - and most of them center around attempting to incentive check fulfillment



When it comes to loyalty rewards processing and trying to fulfill incentives for surveys (since the two are generally the same) - the actual fact of the matter is always that it is never as elementary as most people assume!



By way of example: You can not just blindly fulfill whatever incentive you promised. Before you decide to do that you need to carry out some kind of incentive check fulfillment to ensure that you check within the survey data that you have gathered and see whether or not it can be compliant!



Which means that your loyalty rewards processing (and incentive check process) moves something like this:



• Receive completed survey or loyalty reward claim


• Validate that it is genuine and check against your list of issued surveys or loyalty points


• Capture the info that has been submitted in the form itself and decide whether or not it's 'compliant' to your requirements


• If compliant, fulfill incentives for surveys at the earliest opportunity!



Now the biggest downside to this process of incentive check fulfillment and loyalty rewards processing is checking regardless of whether a survey or claim is 'compliant'. Unfortunately it doesn't matter how hard you try it is ridiculously challenging to automate that process - especially if the survey showcased contains a lots of subjective questions that may have numerous responses.



How would you determine which responses are valid and which of them aren't?



For that reason - most of the time people find that they have to fulfill incentives for surveys manually. Naturally, this can be tedious and time-consuming - and that's why in recent years internet marketers have begun to outsource it!



In these modern times, you ought to be able to find a loyalty rewards processing service that also handles incentive check fulfillment, rebates, etc.



At the end of the day - the checks involved can be extremely very similar anyway.



Specific services like these generally have the experience, manpower, and training to deal with these situations and in addition they could handle most of the grunt work for your benefit and simply issue you with reports monthly or so!



Assuming you're more comfortable with the idea of outsourcing, this is a great way to solve the challenge.



Alternatively you may want to think about hiring somebody with a part time or full time basis to fulfill incentives for surveys - preferably someone with experience with that area. If you're handling a large volume this can prove to require more than a single person though, which may mean hook extra cost on your side!



All things said and done, incurring extra cost is still infinitely preferable to not being able to fulfill incentives you have promised!
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